Customers were guided through a series of choices based on their lifestyle, colour preferences, and interior style. At the end, their ideal bathroom design was displayed on-screen, with the option to receive it via email—giving them something to take away and VADO a valuable lead-generation tool.

For a brand typically focused on product marketing, this was a game-changer. Not only did it create meaningful connections with customers, but it also provided VADO with rich data to follow up on after the show. A win-win for engagement and business growth!