Case Study

An icon is born

RS PRO-BOT

3D Animations

Case Study

An icon is born

RS PRO-BOT

3D Animations

Our mission: prove that businesses can’t do without RS PRO products, and do it in a way that reaches global online audiences.

15+
Million

YouTube Views

Still a star -

Debuting in May 2020, RS PRO-BOT remains the face of the brand, continuing to showcase products and services across Europe to this day.

8 Weeks

Design & Development

124 Hours

Animated Content

PRO needed to raise awareness of its industrial supplies brand and prove its essential role for businesses. We created the animated 3D character, RS PRO-BOT, to bring the brand to life, focusing on hygiene and safety during the pandemic. The fun, energetic robot quickly became a hit, gaining 15 million YouTube views and winning a Transform Award. RS PRO-BOT continues to showcase the brand’s products across Europe.